Who I’m not…
Former ice hockey defenceman Dale Rolfe. Also known as my Wikipedia doppelganger. As an Australian who has barely set foot on ice, my hockey experience peaks at cheering for Charlie Conway in the Mighty Ducks in 1992 (btw how great was 1992 for movies? Aladdin, The Bodyguard, Sister Act. Take me back!).
However I do love words the way Aladdin loves rugs.
I don’t do dull.
My writing is light, playful and authentic.
I don’t do generic, cheesy, jargony or beat you over the head salesy.
I create stories that connect real people with things that inspire, motivate and empower them. . . like you.
I don’t do short-cuts.
I create bespoke content that reveals who you are and what you have to offer the world.
I do this by spending time getting to know you, your brand and your audience.
And I do this with lots and lots of research. (And you know I’m great at it because look at all those 1992 facts I brought up before).