Role: Content manager
I developed and launched a new magazine for the students of the Association of Accounting Technicians, leading on concept, structure, design, production, promotion and distribution.
20 magazine promotes a modern view of a career in finance, provides practical career and study tools and comments on industry trends for a global audience of 60,000 distance learners, full-time workers and career changers.
Now in its second year, the magazine is a permanent publication in the AAT stable. It supports progression to professional membership and the publication attracts advertisers that want to specifically reach the student audience.