AAT Magazine

Accounting Technician magazine

Role: Content manager

I established the editorial vision, design and production of AAT’s magazine Accounting Technician for 18 issues over 3 years.

The magazine was outdated and no longer reflected the changing needs of its 130,000 global readers.

I led internal and external talent to reshape the editorial strategy, deliver an engaging redesign, shift the tone of voice and integrate the content with other business initiatives.

The editorial strategy focused on compelling stories of AAT members, newsworthy finance features, career support and accessible technical guidance.

Results

The magazine was ranked as a top 3 benefit by AAT members and won Best Magazine at the 2017 MemCom Awards. It was also highly commended for Best Membership Communication at the Association Excellence Awards 2017.