AAT Comment digital publication
Role: Content manager
I was challenged to relaunch the AAT blog which had primarily been used as a platform for media releases.
I developed a new content strategy, built a new website and developed a strong network of editorial contributors inside and outside of the business.
The strategy focused on organic search opportunities and thought leadership to grow the audience beyond AAT’s membership. The editorial direction focused on the humans in a numbers industry and diverse real-world applications of finance.
Pageviews increased by 300% and unique users grew by 150%, both achieved organically. AAT is now an established publisher and thought leader in the finance and education industries.