The Body Coach campaign for Hostelworld
Role: Content lead
To promote its American properties, Hostelworld took its audience on a 10-day journey of the West Coast, following fitness superstar Joe Wicks ‘The Body Coach’ as he travelled, cooked and worked out in hostels.
I led on the microsite build and content strategy, which followed Joe’s journey and included city guides, cooking and workout videos.
The campaign had the highest engagement of any influencer campaign for the brand with over 333K video views and a reach of 30M.