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Brand campaign The Body Coach x Hostelworld
Role: Global Content Manager
Microsite web development, copywriting, editorial production
Project team:
Hostelworld – Partnerships, Social and Content, Product and Design teams
To promote its American properties, Hostelworld took its audience on a 10-day journey of the West Coast, following fitness superstar Joe Wicks ‘The Body Coach’ as he travelled, cooked and worked out in hostels.
I led on the microsite build which followed Joe’s journey and included city guides, cooking and workout videos.
The campaign had the highest engagement of any influencer campaign for the brand with over 333K video views and a reach of 30M.
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