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Brand campaign for Boiler Room x Hostelworld
Role: Global Content Manager
Microsite website development, video production, copywriting, editorial production
Project team:
Hostelworld – Partnerships, Social and Content, Product and Design teams
To showcase Colombia as the next big backpacker destination, Hostelworld collaborated with Boiler Room to host a live-streamed club event in a Medellin hostel.
The event was supported by a comprehensive hub of travel advice, video documentary and influencer activity to celebrate local culture. I managed the microsite build and editorial production for the campaign and supported video production.
The campaign resulted in a 6% increase in bookings to Colombia year on year and a 46% increase in visits to the Hostelworld Colombia destination page.
