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Magazine production for AAT
Role: Content Manager
Content strategy, print production, management of publisher
Project team:
AAT – Flaka Jasari and Benjamin Berry
Think Publishing
AAT offers accounting qualifications for students and professional membership for accountants. I managed the editorial strategy, design and production of AAT's magazines for 3 years.
I oversaw the publishing agency, developed story ideas and design, managed editorial contributions and approved pages for print.
The editorial strategy focused on making a 'dry' topic inspiring and helpful with compelling stories of accountants, newsworthy finance features and technical guidance.
The magazine was ranked as a top 3 benefit by AAT members and won Best Magazine at the 2017 MemCom Awards. It was also highly commended for Best Membership Communication at the Association Excellence Awards 2017.
