AAT offers accounting qualifications for students and professional membership for accountants. I managed the editorial strategy, design and production of AAT's two magazines and its editorial site.

I launched AAT's editorial news site, building a network of contributors and publishing student guides, thought leadership and practical career advice. I managed the redesign of the site for a better user experience. Traffic grew by 300% in 2 years.

I reshaped the editorial strategy and design of the flagship magazine with the publisher, creating compelling profiles, expert advice and fun technical features. The AT magazine was ranked as a top 3 benefit by AAT members and won Best Magazine at the 2017 Memcom Awards. It was also highly commended for Best Membership Communication at the Association Excellence Awards 2017.

I also developed positioning, editorial strategy and art direction for a new student magazine with the publisher, attracting advertisers and building a pipeline from student to professional membership.