How I can help you

I can work with you on a short-term basis to launch a project or provide ongoing support for your content and communications strategy. Consider me an extension of your team. I’ll work colloboratively and transparently with you to build your project.

Editorial and publishing services

Who it’s for: You have a magazine, book, brochure or digital publication and need an editor and creative director to pull the project together.

I can help you to create a vision for your publication, develop its structure and find the right people to make it come to life.

• Concept and story development
• Finding, briefing and managing writers, designers and photographers
• Editing articles for print and digital
• Editorial calendar planning for print and digital
• Sponsored content, campaigns, and partnerships

Previous work //

• Managing editor of award-winning Accounting Technician magazine
• Creation and launch of 20 magazine for 60,000 students

Content strategy services

Who it’s for: You’ve been producing blogs, newsletters, marketing and social media and you’re not getting the results you want or you’re just starting out and want to develop a content plan.

I can help you understand what content is working for you and revitalise content that isn’t. I can help you to speak in a consistent and distinctive tone of voice and identify the messages and platforms that will help you reach your audience.

• Developing content strategy in collaboration with editorial, design, social, SEO, UX, commercial and marketing teams
• Style and tone of voice development
• Improving content process, structure and workflow
• Content calendar planning
• Templates for blogs, newsletters and marketing
• Website copywriting

Previous work //

• Relaunch of digital news site for AAT

Content marketing services

Who it’s for: You’re launching an event, program, service or business and you want to create compelling content that connects with your ideal customer.

I can help you develop the creative direction for your content, communicate with clarity and invest your budget in the best content for your campaign goals.

• Directing editorial, video, social, photography and podcast content
• Development of website content
• Collaborating with PR, social media and digital marketing teams to get your message seen by the right people at the right time
• Creation of content to support the entire customer experience from pre-launch promotion to post-launch support and customer retention
• Influencer management

Previous work //

• Global campaign for the Scottish Tourism board
• Promoting US hostels with fitness influencer Joe Wicks ‘The Body Coach’