Hi! I’m Dale
I’m a content strategist, editor and writer and I specialise in speaking to millenial and Gen Z audiences.
If you want to have a real conversation with people who relate to your story and share what you make, I can help with that.
If you have
A publication you need to manage
A content campaign you need to launch
A creative team you need to lead
I can help with that
The formalities
(aka what qualifies me to do this?)
I have more than 14 years’ experience working in print and digital media in Sydney and London. I’ve produced every type of content out there, from magazines to websites, video to podcasts, brand campaigns to influencer marketing.
I’ve led the global editorial strategy for UK brands Hostelworld and AAT and written copy for children’s charities, the NSW government and creative small businesses.
My degrees in journalism and marketing have honed my nose for great stories and unique angles.
