I have more than 14 years’ experience producing magazines, campaigns, websites, videos and editorial for brands, not-for-profits, small businesses and government in Australia and the UK.
I’ve led the global editorial strategy for UK brands Hostelworld and the Association of Accounting Technicians. I’ve been a film reviewer for NineMSN and was the Deputy Fashion Photo Editor for lifestyle magazine Famous. My degrees in journalism and marketing have honed my nose for great stories and unique angles.
Some of the work I’m most proud of includes:
- Winning ‘Best Magazine’ (MemCom Awards) with a new redesign and editorial strategy for AAT magazine.
- Leading a team of editors to produce meaningful content for users in six languages across eight countries for Hostelworld.
- Designing and launching a new magazine for 60,000 students for AAT.
- Producing video, editorial, microsite and social content for a global campaign that drove a 6% increase in sales for Hostelworld.