Hi! I’m Dale
I help creative brands and ethical businesses find their unique voice, build audiences and communicate with impact.
I can support you to:
- produce creative publications, websites, podcasts, video and social content
- create content that your audience relates to, shares and advocates for
- help your online and offline experiences support each other
- deliver impactful campaigns, services and programs
- understand what content is working for you and revitalise content that isn’t
- find your style and tone of voice
- make a content plan, whether you’re just starting out or need a fresh perspective for an established strategy
I have more than 14 years’ experience producing magazines, campaigns, websites, videos and editorial for brands, not-for-profits, small businesses and government in Australia and the UK.
I’ve led the global editorial strategy for UK brands Hostelworld and the Association of Accounting Technicians. I’ve been a film reviewer for NineMSN and was the Deputy Fashion Photo Editor for lifestyle magazine Famous. My degrees in journalism and marketing have honed my nose for great stories and unique angles.
Some of the work I’m most proud of includes:
- Winning ‘Best Magazine’ (MemCom Awards) with a new redesign and editorial strategy for AAT magazine.
- Leading a team of editors to produce meaningful content for users in six languages across eight countries for Hostelworld.
- Designing and launching a new magazine for 60,000 students for AAT.
- Producing video, editorial, microsite and social content for a global campaign that drove a 6% increase in sales for Hostelworld.
Call me on my cell phone.
