Let me tell you who I’m not…

My Wikipedia doppleganger is former ice hockey defenceman Dale Rolfe. As an Australian, my hockey experience peaks at cheering for the Mighty Ducks in 1992 (btw how great was 1992 for movies? Aladdin, The Bodyguard, Sister Act. Take me back!).

However I do love words the way Aladdin loves rugs. Which is why,

I don’t do dull.

My writing is light, playful and authentic.

I don’t do generic, cheesy, jargony or beat-you-over-the-head salesy.

I create stories that connect real people with things that inspire, motivate and empower them . . . like you.

I don’t do short-cuts.

I create bespoke content that reveals who you are and what you have to offer the world.

I do this by spending time getting to know you, your brand and your audience.

And I do this with lots and lots of research. (And you know I’m great at it because look at all those 1992 facts I brought up before).