Hi! I’m Dale
I’m a content strategist, editor and writer and I specialise in speaking to millenial and Gen Z audiences (aka I watch Youtube, read YA fiction and play on Snapchat so you don’t have to).
If you want to have a real conversation with people who relate to your story and share what you make, I can help with that.
If you have
A publication you need to manage
A content campaign you need to launch
A creative team you need to lead
I can help with that
The formalities
(aka what qualifies me to do this?)
I have more than 14 years’ experience working in print and digital media in Sydney and London. I’ve produced every type of content out there, from magazines to websites, video to podcasts, brand campaigns to influencer marketing.
I’ve led the global editorial strategy for UK brands Hostelworld and AAT and written copy for children’s charities, the NSW government, creative small businesses and reviewed most of the not-so-memorable films of the mid 2000s (New Year’s Eve anyone?)
My degrees in journalism and creative writing honed my nose for storytelling and unique angles. My degree in advertising and marketing helps me sell the goods.
